Evolve Health Digital
Business Naming | Brand Strategy | Brand Identity Design | Website Design & Development
Evolve Health Digital is a boutique digital health coaching and advisory organisation in Australia, with focus on leadership, workforce development, and digital health transformation. Evolve was founded in 2021 by James Foxall and James Carpenter. Evolve works with healthcare teams and people across Australia to help to solve complicated technical and political problems in health care. Evolve comprises a network of industry-leading consultants and enables bespoke coaching, consulting and training initiatives with the main intention of improving team dynamics, leadership and ultimately, patient experience.
Transforming Healthcare Leadership from the ground up.
Some strategic decisions included:
Brand Positioning: Position Evolve as a leader in healthcare transformation based on their tailored leadership coaching, and digital health solutions to assist teams and leaders implement digital solutions.
Client-Focused Content Strategy: Focusing on on clear, concise and engaging messaging, that maintains Evolve as a leader in the field of healthcare transformation, ensuring their expertise is front and center to engage the interest of healthcare leaders and organisations.
Modern vision with professionalism: They want to deliver a contemporary, clean brand image that is blended with elements that communicate trust, innovation and professionalism that allows for a consistent experience for each user touchpoint. Essentially a tech company feeling without being a tech company.
Human centred user experience: Given the nature of the services, they wanted to have an optimised layout and navigation so that visitors have easy access to key information. From services to course guides, users are guided with minimal friction throughout the site, assisting the user into understanding the stress relief Evolve can bring to the table.
Evolve Health Digital approached Studio BOLDR at the commencement of their journey, looking for guidance in establishing a professional, recognisable business from the ground up. They had the initial business plan, but no branding or online presence. Evolve Digital Health needed everything from a business name to a website. Evolve wanted to create a strong, coherent brand that aligns with their mission to improve health outcomes through leadership and digital transformation.
Our Approach: Building a Brand with Purpose and Precision
The Outcome:
An emergent brand with a clear vision, positioned for rapid growth
The brand identity and website reflect Evolve’s vision for the future of healthcare and together present an aligned, professional, and contemporary brand image that supports their values of leadership, innovation, and digital change.
Logo and Visual identity: Their clean and modern logo has blended geometric shapes with more organic curves - both which showcase the structured but efficient side of healthcare, and the human connection at the centre of everything that evolve does. Evolve’s bright and modern colour palette alludes to shades of green, black, white and metallic grey that evokes trust, growth, and innovation. The focus is around minimalist composition with technological inspirations, while maintaining their appeal to both corporate and healthcare audiences.
Website as a Brand Ambassador: More than just an informational tool, Evolve's sleek website now serves as a powerful representation of their expertise. Their richly commercial, clean and modern site combines intuitive usability with compelling storytelling around their services and team interventions. The current design supports brand credibility that fosters trust and professionalism.
A stronger market position: With a fully flushed out site and brand identity, Evolve Health Digital appear in a strong and authentic position within their market in the health sector. They can confidently connect their online presence with their mission and values providing the best opportunities for growth, and new clients while providing a better links and connection to the community.
Content Plan: Tailored messaging that has clear roles for Evolve's expertise in healthcare leadership, digital tools and team performance. The tone is sophisticated yet relaxed, with value placed on actionable insights and solutions.
Let’s Make Your Brand Unforgettable.
It’s time to build a brand that grows with your business. Let’s make it bold.