Mura Connect
Website Redesign | Website Development
Mura Connect is a recruitment agency that provides full support services to help people succeed, no matter their background or current situation. Mura Connect started in Brisbane, but services all of Australia and provides support to businesses in recruitment, First Nations Advisory, and coaching. Mura Connect is an accredited Supply Nation Provider and strives to contribute to building stronger and more sustainable communities while also helping businesses find the right talent.
The Need for Change
Mura Connect contacted BOLDR after three referrals looking to build a new website that matched their brand's modern and progressive feel while still respecting their First Nations heritage. The old site felt dated, it lacked clarity, and did not convey enough value to potential clients. With new website copy and designed custom illustrations already to go, they needed a design that would tie everything together.
Our Approach: Merging Modern and Cultural Identity
We approached the project with a client-first strategy, ensuring to clearly communicated Mura's mission and current impact. The design of the website had to challenge the line between professionalism and cultural authenticity, ensuring Indigenous elements were subtly incorporated without overwhelming the modern, clean aesthetic. Our main strategic decisions revolved around:
A simple layout that has distinct content sections to aid readability.
A navigation that supports the user's journey.
A combination of stock photography and custom illustrations that contribute to the overall brand story through its visual identity.
A refined colour palette. Incorporating the pre-existing blues, blacks, and whites, while also utilising subtle pops of their other brand colours, orange and pinks to outline important information and to make easily recognisable distinction.
Carefully chosen Aboriginal symbols to represent Mura Connects core services and values of connection and community.
The Outcome:
A website speaks that for itself, modern, professional, and specifically tied to the communities it serves.
The final website positions Mura Connect as a professional business partner and a meaningful culturally significant brand. Visitors will now experience a seamless and appealing interface that mixes modern corporate standards with Indigenous storytelling.
Clarity of Impact Messages: The copy was structured to help the user immediately understand why they should work with Mura Connect and what Mura Connect's mission and services are.
Intuitive Navigation: Menu items were streamlined, and content was organised to make discovering key information more user-friendly.
Authentic Representation: Positive user experience through combinations of custom illustrations and carefully selected Aboriginal art symbols to represent Mura Connect Mission, and ultimately their commitment to communities and connection.
Let’s Make Your Brand Unforgettable.
It’s time to build a brand that grows with your business. Let’s make it bold.