Australian Finance Brokerage
Brand Strategy | Brand Identity Design | Website Design & Development
Australian Finance Brokerage is a financing solutions provider based out of Queensland, that's helping everyday Aussies achieve their residential and business lending dreams. With a team providing decades of experience in finance, AFB is quickly becoming the recommended finance partner for those seeking reliable and professional lending recommendations.
Crafting a Brand that Resonates with Australians
To achieve this, we focused on creating a brand identity that was both professional and inviting while also standing out in a competitive industry. The logo and website was designed to evoke trust, stability and prestige while still having an authentic Australian feel. There were a few key strategic considerations:
The logo needed to be a professional contemporary design that demanded attention and identified Australian Finance Brokerage's values to communicate clearly to their audience
The website had to have user experience at the forefront, with a goal to keep complex financial services simple, clear and readable.
The colour palette needed to feel Australian, but not be traditional. Inspired by the Aussie flag and our nation’s natural landscapes, we landed on a cool blue and orange colour palette. This would convey trust, stability and prestige, all the while maintaining an undeniably Australian look and feel, distinguishing AFB from the boring colours of competitor brokerages.
To allow users to feel comfortable and at home with AFB, we needed to use genuine images of Australian places, families and people, humanising the brand and enabling an emotional connection with their target audience.
Australian Finance Brokerage came to Studio BOLDR very early in their journey with just a name and a mission to make Australians' financial aspirations a reality. They wanted a modern approachable brand that real Australian's could relate too. They were looking to generate trust and clarity in the crowded finance environment, whilst also seeking to express professionalism and knowledge through simplifying complex financial concepts.
Our Approach: Building Trust Through Professional Simplicity
The Outcome:
A brand that instils trust and professionalism whilst standing out in a competitive finance market.
The end result is a true blue, modern and recognisable brand identity with a clean, easy to navigate and information-packed website that promotes AFB's value and mission directly to their target audience. The clean contemporary design provides clarity to complex financial services that makes it easy to understand.
Memorable Branding: The logo is executed with a strong custom font and an original icon: a custom star based on the Australian flag created using two graphs that cleverly depicts paying off a mortgage and the acquisition of home ownership. The more you pay, the more you own, the less you owe.
Clear Brand Strategy: Across all touchpoints, it is evident that Australian Finance Brokerage is dedicated to serving its clientele, everyday Australians. The brand communication is consistently customer-first, and is designed to provide comfort in its communication, promoting their endeavours to see Australians achieve financial security and success.
User-Centred Website Design: The website is user experience-focused, allowing visitors to find important information fast and allowing them to only focus on information that is necessary to their situation. It was designed with a clear, intuitive layout, featuring simple calls to action, and offers information chunks that simplify complex financial services into digestible, easy-to-follow sections. The navigational elements are efficient for user engagement, allowing potential clients to access resources and find guidance without confusion. The site is responsive across devices, allowing an optimal user experience anywhere users decide to engage with Australian Finance Brokerage.
Let’s Make Your Brand Unforgettable.
It’s time to build a brand that grows with your business. Let’s make it bold.